Hi, i am Tina wang
lead ux designer @ bay area
Lead Product Designer creating thoughtful, scalable, and AI-powered experiences.
With 12 years of experience and 60+ projects delivered, I transform complex B2B and B2C challenges into intuitive products—specializing in 0-to-1 workflows, fintech, SaaS, collaboration tools, enterprise admin portals, and design systems.
Lead Product Designer creating thoughtful, scalable, and AI-powered experiences.
With 12 years of experience and 60+ projects delivered, I transform complex B2B and B2C challenges into intuitive products—specializing in 0-to-1 workflows, fintech, SaaS, collaboration tools, enterprise admin portals, and design systems.
my
capabilities
DESIGNING CLARITY, END TO END.
DESIGNING CLARITY, END TO END.
I combine product strategy, UX craft, systems thinking, and AI collaboration to turn complex workflows into clear, scalable experiences—from early concept to shipped product.
0 -> 1 Design
AI-Powered Design
Complexity into Clarity
Systems That Scale
0 -> 1 Design
AI-Powered Design
Complexity into Clarity
Systems That Scale
From
complex
workflows
to
confident
products,
I
connect
human
insights,
system
thinking,
and
AI-assisted making
-
turning
ambiguity
into
products
that
people
can
trust
and
enjoy
From
complex
workflows
to
confident
products,
I
connect
human
insights,
system
thinking,
and
AI-assisted making
-
turning
ambiguity
into
products
that
people
can
trust
and
enjoy
From
complex
workflows
to
confident
products,
I
connect
human
insights,
system
thinking,
and
AI-assisted making
-
turning
ambiguity
into
products
that
people
can
trust
and
enjoy
Proven experience. designed for scale.
01
$6B+
Transactions Managed
Designed and contributed to fintech platform with more than $6B in cumulative financing volume.
02
1.5M+
Individual users
Designed nationwide platform and ecosystem serving more than 1.5M users
03
12+ years
Product design experience
A proven track record of delivering thoughtful products that earn customer trust and create lasting business value.
Proven experience. designed for scale.
01
$6B+
Transactions Managed
Designed and contributed to fintech platform with more than $6B in cumulative financing volume.
02
1.5M+
Individual users
Designed nationwide platform and ecosystem serving more than 1.5M users
03
12+ years
Product design experience
A proven track record of delivering thoughtful products that earn customer trust and create lasting business value.
Proven experience. designed for scale.
01
$6B+
Transactions Managed
Designed and contributed to fintech platform with more than $6B in cumulative financing volume.
02
1.5M+
Individual users
Designed nationwide platform and ecosystem serving more than 1.5M users
03
12+ years
Product design experience
A proven track record of delivering thoughtful products that earn customer trust and create lasting business value.
My work
my projects
my projects
Some of my recent work samples.
I cannot overstate what a privilege it has been to work with Tina. She is the perfect modern design leader that I would love to work with or for. Here Tina was leading all Mitel B2B Apps and Central Admin UX activities.
Anders
Group Director, UX
I can confidently say she's amazing at what she does. Her leadership and ability to collaborate across different teams have made a huge impact on our projects. Tina always brought her A-game, leading complex UX projects with a perfect blend of creativity and strategy. Her communication skills and team spirit are truly inspiring. In short, Tina is a fantastic UX leader and a joy to work with. Any team would be lucky to have her on board.
Jason
UX Lead
Tina is an excellent designer and was instrumental in the development of our new software. She worked closely with product managers to build a comprehensive analytics feature, and was involved with many high-stakes features prior to that.
Chelsea
Staff Designer
It is with great enthusiasm that I recommend Tina for the role of UX Lead. Her ability to understand well customer needs, seamlessly integrate with the team, and collaborate effectively with both the development and product management teams sets her apart as an outstanding professional in the field of user experience.
Pascal
VP of Engineering
testimonials
proven in practice. trusted by teams.
Hear from the design leaders, peers, and XFN partners I’ve worked with throughout my career.
testimonials
proven in practice. trusted by teams.
Hear from the design leaders, peers, and XFN partners I’ve worked with throughout my career.
I cannot overstate what a privilege it has been to work with Tina. She is the perfect modern design leader that I would love to work with or for. Here Tina was leading all Mitel B2B Apps and Central Admin UX activities.
Anders
Group Director, UX
I can confidently say she's amazing at what she does. Her leadership and ability to collaborate across different teams have made a huge impact on our projects. Tina always brought her A-game, leading complex UX projects with a perfect blend of creativity and strategy. Her communication skills and team spirit are truly inspiring. In short, Tina is a fantastic UX leader and a joy to work with. Any team would be lucky to have her on board.
Jason
UX Lead
Tina is an excellent designer and was instrumental in the development of our new software. She worked closely with product managers to build a comprehensive analytics feature, and was involved with many high-stakes features prior to that.
Chelsea
Staff Designer
It is with great enthusiasm that I recommend Tina for the role of UX Lead. Her ability to understand well customer needs, seamlessly integrate with the team, and collaborate effectively with both the development and product management teams sets her apart as an outstanding professional in the field of user experience.
Pascal
VP of Engineering
testimonials
proven in practice. trusted by teams.
Hear from the design leaders, peers, and XFN partners I’ve worked with throughout my career.
I cannot overstate what a privilege it has been to work with Tina. She is the perfect modern design leader that I would love to work with or for. Here Tina was leading all Mitel B2B Apps and Central Admin UX activities.
Anders
Group Director, UX
I can confidently say she's amazing at what she does. Her leadership and ability to collaborate across different teams have made a huge impact on our projects. Tina always brought her A-game, leading complex UX projects with a perfect blend of creativity and strategy. Her communication skills and team spirit are truly inspiring. In short, Tina is a fantastic UX leader and a joy to work with. Any team would be lucky to have her on board.
Jason
UX Lead
Tina is an excellent designer and was instrumental in the development of our new software. She worked closely with product managers to build a comprehensive analytics feature, and was involved with many high-stakes features prior to that.
Chelsea
Staff Designer
It is with great enthusiasm that I recommend Tina for the role of UX Lead. Her ability to understand well customer needs, seamlessly integrate with the team, and collaborate effectively with both the development and product management teams sets her apart as an outstanding professional in the field of user experience.
Pascal
VP of Engineering
A Brief introduction
About me
About me
MY STORY
I’m Tina Wang, a Lead Product Designer based in Santa Clara, California. Born and raised in China, I bring a cross-cultural perspective to my work.
From building my own startup to working within global organizations, I’m comfortable adapting to different teams and environments.
MY DESIGN PRACTICE
With 12+ years of experience and 60+ delivered projects, I turn complex fintech, SaaS, enterprise, and consumer workflows into clear, scalable product experiences—from strategy to launch.
AI AS A COLLABORATOR
I use AI across the entire design process—from framing research and synthesizing insights to exploring directions, building prototypes, finalizing designs, and supporting implementation. I always adopt and integrate emerging AI capabilities into my workflow quickly, making AI an essential part of how I think, create, iterate, and deliver design.
BEYOND THE WORK
Outside of design, I’m usually at the gym or hiking with my family.
My past work experience
My past work experience
GoodLeap
Staff UX Designer
2025 - 2026
Mitel
UX Lead
2018 - 2024
Shoretel
Senior UX Designer
2017 - 2018
Nokia, Baidu, Accenture,Alibaba
Freelance UX designer
2014 - 2016
GoodLeap
Staff UX Designer
Led end-to-end design for GoodLeap’s homeowner, contractor, and enterprise products, simplifying complex financial workflows for 1.5M+ customers and 20,000+ contractors.
2025 - 2026
Mitel
UX Lead
Led UX strategy and design for Mitel’s enterprise SaaS portfolio serving 2.5M+ monthly active users, contributing to 29% annual growth and a 24% increase in customer retention.
2018 - 2024
Shoretel
Senior UX Designer
Spearheaded the end-to-end design of Shoretel's B2B enterprise products, across collaboration, meetings, telephony and admin tools. Developing the company's design system.
2017 - 2018
Nokia, Baidu, Accenture,Alibaba
Freelance UX designer
Designed 0-to-1 iOS, Android and Symbian experiences for Fortune 500 clients including Unilever, PetroChina, Accenture, Nokia and China Telecom, across e-commerce, transportation, productivity tools, and IoT etc.
2014 - 2016
GoodLeap
Staff UX Designer
Led end-to-end design for GoodLeap’s homeowner, contractor, and enterprise products, simplifying complex financial workflows for 1.5M+ customers and 20,000+ contractors.
2025 - 2026
Mitel
UX Lead
Led UX strategy and design for Mitel’s enterprise SaaS portfolio serving 2.5M+ monthly active users, contributing to 29% annual growth and a 24% increase in customer retention.
2018 - 2024
Shoretel
Senior UX Designer
Spearheaded the end-to-end design of Shoretel's B2B enterprise products, across collaboration, meetings, telephony and admin tools. Developing the company's design system.
2017 - 2018
Nokia, Accenture, Alibaba, Baidu
Freelance UX designer
Designed 0-to-1 iOS, Android and Symbian experiences for Fortune 500 clients including Unilever, PetroChina, Accenture, Nokia and China Telecom, across e-commerce, transportation, productivity tools, and IoT etc.
2014 - 2016
